So you’ve found your TikTok account, watched some videos and gotten to understand your way around the platform…but now what? As a small business owner, you may have an interest in becoming more active on this rising new platform, but you’re probably left wondering what variety of TikTok videos you ought to be creating.
While there are many young users on TikTok, this social media platform isn’t only for teens to post pranks or dancing videos. you may be surprised to be told that there are a lot of great TikTok videos about entrepreneurship and tiny businesses.
Introduce Yourself
When you open a tik tok account as a small business owner, the first thing you should do is to introduce yourself and tell people what you do. The more personal your business feels the more people will be able to relate. Share your name, a few fun facts about yourself and a little about your business so people can get to know you as soon as they follow.
Show Your Work Space
Share your workspace with your customers! let them see where your products are created, you never know who might be willing to invest. Do you have a dedicated home office? Do you have a retail location? Do you work at your kitchen table? Showing off your workspace helps your customers relate to you even more.
Show A Day In Your Office
Let your followers see you on a typical day as a small business owner! Show a few things that you do throughout the day; everything from the tedious things like paperwork and phone calls to the more exciting things like designing a new product line. This will help your customers understand what it’s really like to be a small business owner.
Tell A Story
Trust me viewers want to know how you started and how the growth has been so far. Share your biggest achievement Or what you accomplished in your small business that you are really proud of. Don’t be afraid to brag a little bit! it will boost your confidence.
ShowCase Your Team
If you have a team or anyone that assist you in tasks, showcase them. let them have a feeling of what it is to be in your team. Make sure your team members do a video to introduce themselves. Let your customers get to know the people behind your business.
Tell An Insight About Your Business Name
Teach your customers who can’t pronounce your business name or your name properly how to do so. Let them know how you came up with your business name! Most of your customers might not know the meaning of your company’s name. Share the story of how you came up with the name and what it means.
Community Service
As a local business owner, you might be passionate about supporting your local community. Share a little bit about what you are doing to help out in your local community. This gives an insight to potential customers into what you are passionate about, which is sometimes a great differentiator in the market.
Show How People Can Patronize Your Business
Make a video on how customers can reach out to you. what platform do you prefer they reach you on the most and how you can’t wait for them to reach you.
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