You are lucky to have an investor as a seat partner on the plane. He doesn’t know you know him. After exchanging pleasantries, he asks what your company does. You open your mouth only to get stunned, nothing seems to come out. Where on earth do you start? Then, as you try to organize your thoughts, he seems uninterested in what you want to say, and he picks the plane headset up to plug. If you’d been better prepared, you won’t think twice before you say something about your company.
In this article, I will share five ways to craft an elevator pitch.
Identify Your Goal
First, think about the objective of the pitch.
Do you want to tell your potential investor about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?
Explain What You Do
Go straight to the point and tell him what your organization does in thirty seconds.
Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value of what you do. Your pitch should excite you first; if not your audience won’t be excited. Your pitch should bring a smile to your face and quicken your heartbeat. A potential investor may not remember everything that you say, but they will likely remember your enthusiasm.
Communicate Your USP
Your pitch needs to communicate your unique selling proposition, Identify what drives you, your organization, or your idea. You’ll want to communicate your USP after you’ve talked about what you do.
Engage With A Question
After you’ve communicated your USP, you need to engage with open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation. it’s important you’re able to answer any questions you are asked it shows you are really passionate about the business.
Put It All Together
When you’ve completed each section of your pitch, put it all together. read it aloud and time yourself on how long it takes. your pitch shouldn’t be longer than 20-30 seconds. else, you will lose the person’s interest, or the conversation might get boring. Try to cut out anything that isn’t needed. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!
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