There’s a lot of information on the internet on how to attract and convert prospects to customers but what do you do when it comes to your repeat customers? In reality, most businesses are usually focused on chasing new customers when they are also supposed to carry out strategies on how to keep their existing customers. This mind-blowing stat will surprise you:
According to research, it is seven times more expensive to gain new customers than to keep an existing one, yet, 60-80% of existing shoppers who describe their experiences with your brand as satisfied do not come back to buy from or patronize your business again. What could be the reason for this?
This is why in this post we will examine how to spice up your romance game with your existing customers, love them and leave a lasting memory of your business in their mind. You have to make them feel valued, feel special, and let them leap for joy at the chance to do business with you in the nearest future.
Show Your Sincere Appreciation:
A major simple and effective strategy, yet a fun way to improve a relationship is to tell them how much you really care and appreciate them. You can send a simple message that lets your existing customers know that, really, you appreciate their patronage. You need to let them know that your business means nothing without their patronage, you are honored to serve them and you really appreciate their trust in your brand. This is simple logic, everyone, (including yourself) loves to be appreciated, even when we are doing what seems not right.
This message does not have to be too detailed, keep it short and simple as much as possible, don’t make them start feeling you are over flogging it. Add a little sizzle that includes a great eye-catchy visual.
From Your Heart, Give Them Something Personal And Exclusive:
This does not have to be an expensive treat that you will have to break the bank for, you can generally just handpick some products or tools that are one-of-a-kind and exclusive, in fact, might be unrelated to what you sell. So put a little personal customization, exclusivity, and love into your Valentine’s Day great idea for your business. Additionally, you can put together a Free Offer for your existing customers. It could be an uncommon report, webinar, Facebook/Instagram live session, or DJ session live stream. This could be an avenue where your customers can join your live session and ask questions on general issues.
You could even throw a party or cocktails and invite customers if you run a local business (this might not be possible in this Covid-19 era though). There has to be a true sense of creative generosity, affection, in whatever you decide to do.
Add An Exclusive “Customers Only” Value:
Imagine a telecom company, most especially, gives great discounts to new customers while existing customers get ignored, this happens lots of times, I always wonder, why is it that they refuse their existing customers from benefiting from these offers? It is just as simple as treating the waitress at the bar better than your date. This kind of behavior will only make your date wander off to someone else who gives her loads of benefits.
Discounts can be for new customers, but for existing customers, offer a bundle or add value in terms of “exclusive existing customers only” valuable bonus in some way. That being said, do not forget this is an approach with the desire to show your appreciation to your customers with the mentality of a Valentine, not a regular “sales” campaign.
Singles Too Should Feel Love In The Air:
Hey! Listen not everyone is in a relationship or has a love affair, this category of people is not going out for any romantic dinner. So, have you thought about holding a single’s get-together or party for those of us still looking for love? Smiles.
This is where good targeting on social media ad platforms such as Facebook/Instagram ads play a strong role. Exclusivity and personalization work well. You can think of it as a blind date – your business is the one setting them up with your loyal customers. Don’t you think this sounds like a great introduction?
Romantically Surprise And Delight Your Customers:
Look, the whole essence of this is just to stand out from what all other businesses are doing. While some of your competitors are trying to directly make sales this season, your own business is trying to indirectly make more future sales through indirect marketing. So, in this case, use “unexpected” as your rule of thumb here. Give them an unexpected free glass of wine during dinner, or an unbelievable extra course (at a fraction of the original cost), and lots more.
Run A Valentine’s Day Photo Or Video Contest:
Now, this is might not work for every business, especially, if you sell a digital product, but who says you can’t achieve this if you can properly and strategically use it in a way that will profit your business. Over time, this method has always worked for organizations or businesses that have physical products. Get your customers on the Love Train with Valentine’s Day Promotion that’s all about them and their love activities on Valentine’s day. You can ask them to post a photo or video with a Valentine’s Day special Theme using a customized hashtag while they tag you and offer a fun prize.
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