Reaching out to new customers most often than not opens up a long list of insecurities. Are you probably one of those who second guess themselves or do you feel like you are bothering the prospective clients?
How do you deal with these insecurities? Do you focus on overcoming them or you make excuses to shy away from what you need to do?
How you make a clear distinction and tackle these fears goes a long way in helping you build the business of your dreams.
Fear 1: I am not sure what to say or how to start the conversation…
Research ahead to understand about the client you are going to meet, you could start the conversation with a shared interest. It could be cars, fashion, make-up, family, football, or even music. Let the client warm up to you and with the ball set rolling you can gradually stir the conversation to what you have to offer
Be clear on what you have to offer and be sure you have answers to likely questions. You must be seen to be in control, on top of your game with a full grasp of the value being put on the table.
Another thing that works is for you to practice consistently with what you want to say and how you want to pass information about what you have to offer. Practice with peers, practice on your own and you will see yourself get better by the day.
Do something that calms your nerves perhaps before you make that call, it could be positive affirmations, a cold drink? Just figure out what works for you and stick to it.
Fear 2: I hate marketing/sales…
Oh yes, you are correct after all no one likes being marketed or sold to. Please do not market or sell and stop being salesy Instead offer your help.
Make sure you are certain of the solution(Maybe how to attract the right customer) you can provide to that prospect and then start up a conversation by complimenting the prospect with how well they are doing and chip in your observation “I noticed that your brand has great potentials to reach more people, could it be something with your targeting?
Fear 3: I struggle with selling myself…
Tell yourself over and over again that you are selling your products and services and not yourself. If you are confident in your product or service, then focus on it and talk about how it helps the prospect… This would also give you an edge and help you glean more feedback from your client without your client feel they are offending you personally. It is at this juncture, I encourage small business owners especially to separate themselves from their business.
Fear 4: What if they say NO?
Well, I tell myself and my team that it is always a 50/50 but you must aim for a 100% win every time. In other words, go for it with all you’ve gat, and if they still say no, they just saved your time. Recall you need the right fit for your product or service so the NOs help you filter off the wrong fit and focus on curtailing high-value relationships.
However, if you feel strongly about the fact that they should have said yes, then be bold enough to ask for direct feedback and do not cringe or be defensive when feedback is given. Take it in good faith and repackage your product or service.
The list of fears is inexhaustible. Do a deep dive. dig out those fears of yours and face them headlong. If you are not sure how to get rid of these deep-seated fears, we will be happy to help. Just reach out to us here.
Our goal is to help you drive growth through sustainable business and marketing processes and practice. We will appreciate your feedback! Please drop a comment.