Instagram Will Remove Likes
Instagram is one of the largest social networks and any major changes implemented here can shape the social media landscape. One such major change is the possibility of Instagram removing the likes feature for posts.
Instagram has recently tested this proposal in a beta test and may soon apply this change globally. The logic that it has given is that likes determine a person’s social value and waiting for such validation is detrimental to people’s mental health.
However, there are a lot of people who outright reject the reason and think that Instagram wants to implement this change to earn more. Brands pay enormous sums of money to influencers to promote their products. None of this money goes to Instagram. In fact, influencer marketing has become so popular that brands are moving away from traditional marketing methods like advertising.
If Instagram removes likes then brands won’t be able to measure the direct impact of their campaigns as easily as they do now. This might encourage some brands to invest in Instagram Ads as they can easily track the ROI for those.
A scenario where Instagram successfully removes likes and gets more marketers to move to their ads feature could be transformative for social media marketing. This will not only affect influencers but may also encourage other social networks to make such moves.
Video Content Will Dominate
Video content is one of the most engaging forms of content and will soon dominate the social media a clear winner over all other types of content. Whether it is short-form videos like those popular on TikTok or Stories or long-form content on YouTube, videos are the future of social media content.
According to a Cisco study, by 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilising video content to stay relevant in the social media domain.
If you’re not currently creating videos, it is time that you include it in your content strategy. In the near future, videos will dominate social media and anyone who doesn’t realise that will have a tough time.
You can start by using features like Stories both for your social media content and for advertisements. You can also add videos to your social media posts, even on platforms that were traditionally dominated by image or text content.
Influencer Marketing Will Continue to Soar
Influencer marketing is not a new trend, but it is one that is going to stay for a while. Social media today is dominated by influencers who are getting paid exorbitant amounts to promote brands.
The adoption of this trend can be seen from both perspectives. One can be seen by the sheer rise in the number of influencers on social media. Second can be seen by the increase in marketing spend on influencer marketing by businesses.
Investing in influencers is much cheaper than running paid ad campaigns and yet it delivers good results. Moreover, influencers can help marketers achieve a variety of marketing goals and not just generate leads. These are the two main reasons why it has become so popular and is continuously getting stronger and bolder.
Marketers are not just collaborating with 1-2 influencers now, but are working with a whole network of small, relevant, niche influencers. This kind of influencers get much higher engagement and cost much less. Going forward, more and more marketers will use this strategy and work with multiple smaller influencers instead of one celebrity.
Personalisation Will be Paramount
Personalisation is a global consumer trend that has been there for several years now. However, it is still a recent one when it comes to its adoption for social media.
Some might argue that brands can’t exactly personalise their social media content for different consumer segments. True. But, they can still customise their social media ads for as many target segments as they like.
The key aspect where businesses and marketers are leveraging the personalisation trend is in their delivery of social media ads. Social media platforms have started providing advanced targeting and customisation options for marketers. These let you show the right ads to the right people at the right times.
Personalisation has reached a level that these social media platforms now also understand the type of products you like. And, they show you ads for similar products from different brands.
Don’t believe me? Try checking an ad, any ad, on Instagram. Within minutes, you will see ads for similar products all over your feed. The more ads you click on, the better it will understand your online behaviour and preferences. And, the next thing you know, all of your Instagram ads will be personalised and curated to your tastes.
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