Many at times, some sales reps have lost opportunities that cost the business a certain loss of revenue. From my experience, utilizing, the design principle that originated in the United States in the 1960s works best for business systems. it is a time-tested and simple methodology which when used in crafting any business script, will always deliver on set objectives.
This simple methodology can be used across the organization in pitching to customers, selling products, or services. This methodology is represented by an acronym called KISS. which means ‘Keep it simple stupid’. For the purpose of this article, we will view KISS simply as Keeping It Short And Simple.
There are 3 tips to check back on and confirm if your script seats within KISS.
- Consider using words that speak to any of the sensory organs. An example will be for the food business owner, You may want to say Appetising, Mouth-watering, Tasty, meant for a king, Yummy, well packaged, healthy amongst others.
- Just before you put out that pay off for your brand, go through your phrase again, is it catchy, is there a simpler and memorable word to say it and still convey the intended meaning? So for instance, as a manufacturer of toothpaste, you could easily say that XYZ toothpaste gives a fresher breath as against saying XYZ toothpaste takes care of halitosis. Except, you are working on intriguing your customers with such words.
- Check and re-check your words again, are they all needed? Can you use a simpler word? so instead of saying the word convoluted, you could just say complex? Or perhaps instead of using 3 words, you could use just one word to keep it succinct.
Other things to consider:
You need to be very clear in passing across the benefits of your product or service. Avoid technical jargon as at the end of the day, your prospect or client may not have understood half of what you presented. Your business script in passing your message across must always have a single purpose and ambiguities must be avoided.
Key questions to ask when crafting your content, brand message, USP, or pay off are:
What is the intended take away from your message, what are you trying to communicate, are you communicating you sell shoes only, or are you communicating you sell all sorts of dressing accessories.
Please let your audience know the benefits of your product, what is that unique selling point that stands you out from the others? What is your brand proposition, what do you want to be known for?
Another reason to keep your scripts short and simple is that it makes your product or service easier to recall.
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