Sales funnels need prospects who can move through their funnel. Prospects help track behaviour and engagement using lead scoring to identify where the prospects are in the funnel.
Here are five steps to help you create a sales funnel:
Build A Landing Page
A landing page is the first place of view for the prospect. Either they click on an ad, download an ebook or sign up for a webinar, it will take them to a landing page.the page clearly communicates where you are as a company and benefits. Let your landing page have a place where prospects can put in their information for proper follow up.
Offer Value
Give prospects something very tangible. It could be a 10 percent discount on the first 10 sign ups.
Start Nurturing
In this stage prospects will move from the awareness stage into the interest stage. Since they have made their email addresses available through the landing page, you can start a weekly email series to share updates on your offering.
Upsell
When prospects move into the decision stage,offer anything that can nudge them into the direction of a buyer decision. You can offer a free trial, special discount, or a product demonstration.
Keep It Going
This stage is the action stage, where you get feedback on buyers’ decisions or you land new customers. For new customers, focus on product education, engagement, and retention. For prospects who didn’t make a purchase, build a new nurture series to check in with them every few months.
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