Social media has both positive and negative feeds, while some brand has taken advantage of it to get good will,
increase visibility and drive traffic, some have fallen short of it during the course of engagement. It offers most
potential, but it also has pitfalls. There’s no right process to using social media, but if not carefully engaged the
unforeseen can occur, there’s a wrong way you can avoid it in order to damage brand reputation.
This article has carefully outlined the ten social media marketing commandments you must obey for a successful content.
Thou Shall Not Fail To Edit.
It’s a social media sin not to proofread before putting out a post and failure to proofread will give the organisation a bad image.
Thou Shall Not Limite Thyself To One Platform.
A brand that limits itself to one platform wouldn’t be chanced to enjoy what social media platforms have to offer
Thou Shall Reference Sensitive Content To Avoid Page Shutdown.
Every content that has to do with sensitivity shall always be referenced, failure to reference the content would attract page shutdown.
Thou Shall Monitor Programmatic Tools
Every programmatic tool shall be monitored for the progress of the brand on social media.
Thou Shall Not Be Too Formal
Due to a different target audience, it is forbidden to be too formal as being formal might bore some specific target audience.
Thou Shall Attend To Customer’s Complaint That Thy Customer Relationship Shall Be Long.
Every customer complaint on a social media page shall be attended to in order to avoid page shut down.
Thou Shall Jump On Trends
You shall never cease to jump on trends failure to do so shall make your page not look updated.
Thou Shall Connect Your Social Media Platforms To Thy Website
Every link to your social media pages shall be connected to your website as this will help your website to grow.
Thou Shall Tread Softly On Political Comments
Every political comment made on social media shall be treated softly as this might make the brand look biased in the face of consumers.
Thou Shall Take Feedback With A Great Smile.
Every feedback from the customers must be taken with a great smile as they are part of the company.
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