It is amazing how we all once survived without technology… a couple of years back, we wrote letters to keep in touch with our loved ones. Now it is just a voice or video call away.
Similarly, there was once a time when people generally got information from either their daily newspapers, radio, or TV stations. People had limited choices and very limited options for content consumed.
The reverse is the case today as UGC (One of the key trends) has totally changed the way people consume information. The last decade has seen a huge paradigm shift with more and yet more people creating content, sharing content, and engaging with content across different social media platforms.
You can read up more on User Generated Content and how you can leverage it for your business.
One thing for sure is that UGC is totally changing and will continue to change the way content is created, shared, and consumed. It is now in how the stories are crafted and articulated to tell your marketing story from the perspective of your consumer. The experiences you create will go a long way to starting these conversations. Brands can either fight this paradigm shift or embrace it.
Another key trend is Connection based and Personality Marketing.
With 2020, phrases like quarantine and social distancing, new normal, pivot, business unusual amongst other phrases, establishing and maintaining personal connection have become more critical.
This is the right time to connect emotionally with your customers and emphasize who your brand is and what your brand will be known for in 2021 and beyond. There are 3 mandatories to take note off
- You must develop and maintain a specific brand voice throughout your marketing
- Consistency and Persistency- Manage the expectations of your customers so they know what to expect from you always
- You must communicate your brand values regularly.
Sustainable and viable 2021 businesses are the businesses that will be agile, fluid, and nimble to respond to the needs of your customers.
It requires the right marketing tactic to stir brand conversations in the required direction to generate brand love and growth. There is a strong need to articulate these stories nicely on your social media platforms when they are told by your customers.
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