In this article, we share 4 more avoidable mistakes to help make your online business journey easier. Read the first 4 mistakes here.
Not deciding your marketing strategy from the start:
Collect all the contacts of enquires and first-time purchases made as this can be the foundation of your prospecting and re-targeting.
But before you start re-targeting or re-marketing, why not develop a relationship with them by offering value. Identify the sweet connection spots of your customers and connect with them. Bond and engage with them to build trust. As they start to trust your brand, then they start to buy from you. Mail Chimp is one tool that I have effectively leveraged to develop an email marketing list and this has helped me stay in touch with my email audience.
Not branding your online business:
Do not be deceived into thinking that only global brands and big businesses need to brand their business. You must brand your business as it gives you a sense of purpose, direction, and personality which in turn helps with the perception of your brand with your intended audience. Your target audience is then able to connect with your business as they have been able to develop an emotional attachment and can easily place where you fit in meeting with their needs. Branding also increases the lifespan of your business. Think global brands and how long they have been in existence. To help you with branding your business, you need to develop a brand manual which will aid the creation of your brand
Not having a well-established mission and vision:
You must understand that not having a purpose for your business is never beneficial in the long run. You must be in business to meet a need, challenge, want, desire, or pain. Your business should exist to provide solutions for clients or you will soon be found out of business There must be a bigger purpose, a drive that will first impact individuals, society, and the world at large. You must define that purpose and work towards it and this is turn show the authenticity of your business and in the long run, your brand.
You must learn to take baby steps, test the waters, and scale.
Avoid the mentality that you need to build it all up and then your products will be bought. The fact that you have built up your website to perfection like I did before launching does not mean people will visit your site immediately. It is just like a seed that is sowed and nurtured all through to begin to produce fruits. The same is with your newly launched website or your e-commerce site. You must painstakingly drive traffic to your site using appropriate tools, content while ensuring that your UX and UL are top-notch
You could start by teaser campaigns about your products or services even if you don’t have a website yet. As you start building momentum and creating awareness, traffic will gradually flow to your site but definitely not immediately. It takes committed efforts to grow.
Overall while social media marketing is very important, it is just one part of the digital marketing ecosystem, you may also want to include SEO Marketing? Content Marketing Email Marketing and Affiliate Marketing if it delivers on your Business overarching goals and objectives.
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