Audio listening tools give you the opportunity to track your social media accounts so that when conversations are happening your brand will see it and also respond to it quickly. Audio listening tools make it easy for individuals to manage different social media platforms from one site without having to post on different platforms.
Audio Listening tools came into demand when people started using social media to make complaints against a brand, and they needed a reply as soon as possible.
If you are not tracking what’s happening in your online environment, you are missing a lot of opportunities when discussion topics are raised.
So, here are the audio listening tools you should be using for your brand.
Hootsuite
This social media tool was born out of an idea by the CEO who needed a site that could help him manage his multiple social accounts for his digital product company. The Hootsuite dashboard supports major and more social networking sites. Hootsuite is easy to use and is also looking at ways to improve its dashboard for a good experience.
Followerwonk
This tool is specific to Twitter only, as it provides necessary information on insights, followers and influencers. It also allows for follower comparison and uses keywords to search for followers who strengthen the audience members. It’s good with finding and connecting with influencers.
Klout
This mobile app specializes in using social media analytics to rate its users according to online social influence via the “Klout Score”, which was a numerical value between 1 and 100. Klout sometimes works as a content creation platform that monitors conversation and allows you to engage in conversations. Klout tracks social signals(likes and retweets) and keeps you informed of their scores.
Tweetdeck
Tweetdeck helps monitor multiple accounts and create customized interfaces. It helps track trending hashtags, interactions, mentions, messages, and even specific user profiles.
Google Alert
Google alert helps monitor web contents you might have engaged in while searching on google. It monitors articles, blogs, research, entertainment and more. It notified on mail the latest update in the industry. It also gives users the opportunity to keep a close tab on what searchers are looking for about your brand.
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